Steve Jobs introduces Apple's newest product iCloud which will be competing with Google Docs, Microsoft's Web Apps and other Cloud services. Apple wants the iCloud to be the center of their users lives thereby reducing the importance of our Macs, MacBooks, iPhone, iPads and PC's.
It Just Works
The main point that Apple wants people to know is that their iCloud just works. Apple designers have worked very hard to automate many of the syncing problems we have between our cellphones, computers and music players. If you purchase a song from iTunes on your iPhone all your other devices will automatically update as well. That means no more headaches and no need to carry your iPad for music, your iPhone for calls and your MacBook for documents.
That's a massive advantage... because there is no syncing needed and you don't have to learn anything new.
Apple designers have done all the work for you.
How Much?
Apple's three core apps Mail, Calendar and Contacts from the retired Mobile.me are now free. That's a savings of $99.
iCloud stores your music, photos, apps, calendars, documents, and more. And wirelessly pushes them to all your devices — automatically. It’s the easiest way to manage your content. Because now you don’t have to.